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Write Your Business Bio and About Page With AI

Customers choose people they trust. A warm, honest About page helps.

Step by step

  1. Gather your story. Why you started and what you care about.
  2. List proof. Years, certifications, real customers.
  3. Ask for a short bio. Under 150 words.
  4. Edit for honesty.
  5. Add a friendly photo.

What to expect

Expect a warm draft with your story, who you serve and what to expect, plus shorter versions for social profiles.

Mistakes to avoid

Do not claim credentials you do not have. Avoid jargon. Do not hide who you are, since customers like to know the person.

A good next step

Ask a customer to read it and say whether it sounds like you.

What a good About page covers

Write it, step by step

  1. Tell your story in rough notes. Include where you grew up, your background and what you care about.
  2. List your proof. Years of experience, certifications and customer comments you have permission to share.
  3. Ask for a draft. "Write a warm 200-word About page in the first person."
  4. Add one real detail. Something only you would say.
  5. Make a short version. Ask for a 50-word bio for your profiles.

A sample structure

  1. Opening line. Who you help and with what.
  2. Your story. Two or three sentences about why you started and what you care about.
  3. How you work. What customers can expect from you.
  4. Proof. Years of experience, credentials or a customer comment with permission.
  5. Invitation. How to book, call or visit.

A sample prompt

  1. Prompt. "I am a retired electrician who now offers home safety checks in Tucson. I started after seeing how many outlets in older homes were unsafe. I care about explaining things in plain language. Write a warm 200-word About page in first person."
  2. Next. Edit for facts, add your license and service area, and add a friendly photo.

Avoid

A prompt you can copy

Type this into ChatGPT, Claude or Gemini

Write a warm, honest 150 word About page for my [business]. Facts: started in [year], located in [town], serve [customers], what I care about: [values]. Do not add facts.

Good to know. Never invent awards or credentials.

Want help using AI in your business?

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Common questions

First person or third?

First person feels personal.

How long?

Short paragraphs, 150 to 300 words.

First person or third?

First person feels warmer for small businesses. Use third person for formal settings.

How long should it be?

200 to 300 words is plenty.

Should I include a photo?

Yes, a friendly one.

Do I need a headshot?

A friendly, well-lit photo helps people trust you.

How often should I update it?

Once a year, or when your services change.

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